Saturday, July 12, 2014

What the Tour De France Jerseys Mean

Understanding the meaning behind the jersey colors will help fans appreciate and enjoy the race to a higher degree.
Yellow Jersey. The most important of the race, the yellow jersey goes to the current overall race leader. The yellow color helps the rider stand out in the crowd and is based on the color of paper used to print a French bicycling periodical. The first place team (based on the times of the team's top 3 riders) also wears yellow hats.
White  Jersey with Red Polka Dots. This prestigious jersey is awarded to the rider determined to be the best climber during mountain stages of the race. The best climber title is awarded based on a point system that varies with the difficulty of each particular mountain stage.
Green Jersey. Usually going to a sprinter-style rider, the green jersey is worn by the current points leader in the race. Points are awarded to each of the first 25 riders to finish a stage.
Plain White Jersey. A plain white jersey is awarded to the best performer in the youth division (riders under the age of 25).
Rainboy Jersey. A white jersey with a five-colored horizontal rainbow stripe around the abdomen is worn by the reigning world champion during the race.
If the race leader also qualifies for another jersey, the leader will wear the yellow and the other jersey will go to the second-place rider in that category.

Friday, July 11, 2014

2104 Cannondale 29 5 *** Intelligent budget bike buy of the week***


Frame> Trail 29 Double butted, 6061 aluminum 
Fork> SR Suntour XCM-RL-29, 100mm
Headset> TANGE SI
Crankset> Shimano M371, 44/32/22t
Cassette> Shimano HG20, 11-34t, 9-speed
Derailleur's> Shimano Acera/Altus
Hubs> Cannondale> C4 Disc
Rims> Alex DC 4.0, doublewall
Tires> WTB NINELINE, 29 X 2.0"
Brakes> Cannondale Helix 6B, hydraulic disc
Saddle> Cannondale Stage 3
Price> $800.00

Friday, June 27, 2014

Cayenne Pepper "A pinch is all it takes."

No other herb increases blood flow faster and more efficiently  than cayenne pepper. Cayennes active ingredient is capsaicin, which not only supplies the heat but also works to reduce blood platelet stickiness which in turn increases blood flow. Cayenne pepper works like TNT, blasting vitamins and minerals to parts of the body where their most needed. I put a pinch of this wonder herb under my tongue right after I take my daily vitamin B complex tablet every morning. Cayenne is also available in capsule form but the powder form dissolves as it touches the underside of ones tongue instantly sending waves of fresh blood through out your body. Don't take my word for it, there's plenty of info on the web for you to research it for yourself. I just wanted to share one of the things that works for me... cause I'm a giver...

S. Monkey

2014 Felt Verza Fit 1 *** Intelligent budget bike buy of the week***

Felt Verza Fit 1

Frame> Felt Fitness Superlight, Custom Butted, 6061 Aluminum
Fork> Felt Fitness 6061 Aluminum Straight Blades
Headset> FSA Semi-Integrated
Crankset> FSA Tempo, 50/34t
Cassette> SunRace 11-32t
Derailleur's> (F) Shimano Sora / (R) SRAM X5
Hubs> Felt SLVz Disc
Rims> FeltVz Toroidal, Disc
Tires> Vittoria Zaffiro, 700x28c
Brakes> Tektra LYRA, Mechanical Disc
Saddle> Selle Royal Lookin Gel
Price> Under $800.00


"No better sub $800.00 flat bar fitness bike on earth."

S. Monkey

Friday, June 13, 2014

2015 Specialized Pitch 650B

Frame> Specialized A1 Premium Aluminum
Fork> Custom SR Suntour XCT, 650b, w/lockout
Headset> Zerostack 44
Crankset> Stout, forged alloy, 42/32/22t
Cassette> Sunrace, 8-speed 11-34t
Derailleur's> Shimano Acera
Hubs> Specialized HiLo disc alloy, doublewall
Rims> Stout 650B, disc, doublewall
Tires> Specialized Fast Trak Sport 650x2.0"
Brakes> Tektro Auriga, hydraulic disc
Saddle> Specialized Body Geo Mountain
Price> Around $650.00

Friday, June 6, 2014

Hannah Roberts @

"I am entering my third week of this bike tour.  My experiences on the road have been both everything I hoped this trip would be and so much more.  It's been much harder and exhausting than I thought.  In my arrogance and naive planning, I didn't quite account for the physicality of moving 80 pounds of gear up and down hills or the effects of cumulative fatigue.  I think I anticipated everything after I cut my teeth on the Washington cascades would be a breeze."

                                 Hannah Roberts

Run Sea Legs Run

Wednesday, June 4, 2014

2014 Surly Pug Special Ops

Frame>  Surly 4130 CroMoly Steel
Fork> 4130 CroMoly Steel
Headset> Cane Creek 40
Crankset> Surly O.D. 22/36t
Cassette> Shimano HG62-10, 10 speed, 11-36t
Derailleur's> (F) Shimano SLX TD -6160
(R) Shimano LX RD - T670 SG5
Hubs> (F) Surly Ultra New
(R) Shimano 529
Rims> Surly Rolling Darryl
Tires> Surly Nate 3.8"
Brakes> Shimano SLX, hydro disc
Saddle> Velo VL, 2155
Price> around $2100.00

Saturday, May 10, 2014

2014 Scattante SCX 350 Cross 2 * Leonard's new bike!

Frame> Scattante, alloy
Fork> Steel 
Headset> Integrated
Crankset> FSA Vero Compact, 46/36t
Cassette> Shimano HG-50-9, 9-speed
Derailleur's> Shimano Sora
Hubs> Novatec disc
Rims> Alloy, doublewall, 
Tires> Kenda Kwicker 700c
Brakes> Tektro Lyra, mechanical disc
Saddle> Comfort Channel
Scattante bikes available at Performance Bike   

Saturday, April 19, 2014

2014 Giant Cypress LX

Frame> ALUXX-grade aluminum
Fork> SR Suntour NEX 4610 V4 MLO, w/lockout, 63mm
Headset> Threaded
Crankset> Shimano M391, 26/36/48t
Cassette> SRAM PG 950, 11x34t, 9-speed
Derailleur's> Shimano Acera
Hubs> Giant Alloy
Rims> Giant Alloy, doublewall
Tires> Giant P-X3 Multi-Surface, 700x38c
Brakes> Alloy, linear pull
Saddle> Giant Comfort Groove Plus
Price> $575.00
Summer! Summer! Summer!


Friday, April 11, 2014


by Nikki Javurek, Government Relations Manager

How stoked would you be if someone told you that you were going to get 250 new bikes? Well, that’s exactly what just happened in Indianapolis! Last Friday, the Indianapolis Cultural Trail, Inc. announced exciting details about a new bikeshare program coming to Indianapolis in a few weeks.

The bikeshare system, which will officially launch on April 22, will have 250 bikes at 25 bikeshare stations located on or near the Indianapolis Cultural Trail: A Legacy of Gene and Marilyn Glick. The Cultural Trail is an amazing eight-mile-long world-class urban bicycle and pedestrian trail that connects six cultural districts throughout Downtown Indianapolis. If you want protected bike lanes, this is the place you’re going to get them!

One of the key pieces of information revealed at Friday’s announcement was the name and look of the bikes. Thanks to a significant philanthropic contribution from the Herbert Simon Family Foundation, the bikes will be Pacers gold and the system will be called Pacers Bikeshare. This is the only bikeshare in the U.S. to have a professional sports team as their title sponsor and we’re pretty excited about it. was pretty excited about it too —Pacers bikeshare will launch just days after the NBA Playoffs begin.

Another notable part about Friday’s announcement was the presence of Indianapolis Mayor Greg Ballard and the great things he had to say about bicycling and the coming of bikeshare. “A growing number of people want to live in places where they can connect to unique experiences and neighborhoods without needing a car,” said Mayor Ballard. “Adding Pacers Bikeshare to our internationally recognized Cultural Trail will help attract, retain and connect people in Indy and take our growing bicycle culture to an entirely new level.”

As a recently-named Green Lane Project city, the new bikeshare system is only one of many positive developments for bicycling in Indianapolis. PeopleForBikes is honored to be part of the launch of Pacers Bikeshare and we’re excited to get out on the Indianapolis Cultural Trail on these new wheels!


Friday, March 21, 2014

2014 Diamondback Haanjo

Frame> DB Road Endurance Geometry, 6061-T6 Alloy, W/tapered headtube
Fork> DB Alloy, Straight leg
Headset> FSA NO.42
Crankset> FSA Gossamer Cross Mega EXO, 46x36t
Cassette> Shimano HG-50 Tiagra, 9-speed, 11-30t
Derailleur's> Shimano Sora
Hubs Alloy, disc
Rims> NEW DB Equation CX
Tires> WTB All Terrain, 700x32c
Brakes> Avid BB5, mechanical disc
Saddle> WTB Silverado Comp
Price> $800.00 - An unbelievable bargain!


Saturday, March 1, 2014

2014 Felt Verza City

Frame> Felt Urban Assault custom butted 6061 aluminum
Fork> Felt Urban Assault, 6061 aluminum straight blades
Headset> FSA semi-integrated
Crankset> FSA Alpha Drive, 48/36/26t
Cassette> SunRace 11-32t
Derailleur's> (F) Shimano Altus / (R) Shimano Alivio
Hubs> Felt SLVz Disc
Rims> Felt Vz, doublewall
Tires> Vittoria Journalier, 700x35c
Brakes> Tektro Novela, mechanical disc
Saddle> Felt Vz
Price> around $650.00
A certain level of  precision transportation for under $700.00. Cycling is a beautiful thing these modern days...

S. Monkey



Very interesting and expensive. For now.  Around $6800.00

"the devil's advance agent"

What did Susan B. Anthony say had "done more to emancipate women than anything else in the world?" What was called "the devil's advance agent" by the Women's Rescue League president Charlotte Smith? What caused women to shed their corsets and wear bloomers in public?

The Bicycle.

Saturday, February 22, 2014

2014 Trek X-Caliber 5. Trickle Down Effect...

Frame> Alpha Gold Aluminum, w/integrated head tube, G2 Geometry
Fork> RST Blaze T, 100mm
Crankset> Shimano M171 42/34/24t
Cassette> Shimano HG 31, 11-34t, 8-speed
Derailleur's> Shimano Altus - front / Shimano Acera - rear
Hubs> Formula
Rims> Bontrager AT-650, doublewall\
Tires> Bontrager XR1, 29x2.22" - front / 29x2.0" - rear
Brakes> Tektro Novela, mechanical disc
Saddle> Bontrager Evoke 1
Price> Around $650.00
I had a chance to check out one of Trek's new X-Claiber 5s at Kirk's Bike Shop in Muncie, Indiana today.  The technological "trickle down effect" from yesterdays high end bicycles to today's entry level bicycles is truly a thing to behold. Especially for those of us on a budget. It's a great time in history to bike! 

Saturday, February 8, 2014

Electra Cruiser 1. Life simplified. Again.

Frame > Electra Classic Hi-Ten Steel Flat Foot Technology
Fork > High Tensile Steel Uni-Crown
Headset > 1" Steel Threaded
Rims > Anodized Alluminum 36H
Front Hub > Steel 36H
Rear Hub > Rear Coaster Brake 36H
Tires > Classic Knobby 26" X 2.125"
Crankset > Classic Steel OPC
Pedals > Resin Barefoot
Cog > 22T
Saddle > Electra Comfort w/Elastomer Springs
Handlebars > Electra Bullhorn
Grips > Comfort Kraton
W/Integrated Kickstand
Price > $250.00 !!!!

Saturday, February 1, 2014

Nairo Quintana will miss 2014 Tour de France

Nairo Quintana

Although Nairo Quintana finished second in his first Tour de France last July and underlined his talent and strong early-season form by winning last week’s Tour de San Luis, his Movistar team has taken the final decision that he will target the Giro d’Italia rather than the Tour de France this year.

Today’s announcement means that Quintana will miss the 2014 Tour de France, with the team to be led instead by Alejandro Valverde.

While Valverde’s best result thus far in the Tour is fifth, compared to Quintana’s runner-up slot in his debut, team manager Eusebio Unzué has said that the decision is about maximising the Colombian’s long term development in the sport .

“Personally, I don't think taking Nairo to the Tour at his age, plus with the pressure of improving last year's result, is interesting for his future. I prefer to keep him growing into the development period he's still in and let him know the Giro, because we think it's an extremely interesting race for him to progress on so many aspects, and where he will enjoy full leadership in a Grand Tour for the first time.”

He confirms that Valverde will lead the team at the Tour de France, and then both riders will be part of a combined assault on the Vuelta a España.

In riding the Giro d’Italia, Quintana will be up against a number of strong team leaders such as Cadel Evans (BMC Racing Team), Richie Porte (Sky), Dan Martin (Garmin Sharp) and Nicolas Roche (Tinkoff Saxo). The race begins in Belfast, Ireland, on May 9th and spends three days on the island before heading back to Italy.

Even though Valverde has never finished on the podium in the Tour and will be 34 years of age in July, Unzue is convinced that he has made the right decision. “Alejandro's presence into the squad also had its influence [in opting for the Giro d’Italia for Quintana], in having a solid leader for the Tour in him.

“He has full backing from us - he's earned it. He already proved last year that he was perfectly capable of reaching the final podium despite that mechanical.”

Unzue is referring to the problem Valverde had on stage thirteen while sitting second overall; he lost almost ten minutes that day and dropped to sixteenth. He then rode for Quintana for the remainder of the race and finished eighth in Paris.

Earlier this month the Spaniard said that he believed it was still possible to win the Tour. “I feel good, both physically and psychologically,” he told AS. “In 2012 I was second in the Vuelta and in 2013, third. I have not finished with the bike, I have three or four good seasons left. I am motivated, this is the key to training and to look for more wins. Evans won the Tour at 34 years of age, so why not?”

He is due to make his 2014 debut next week in the Dubai Tour, then will ride the Mallorcan races, the Vuelta a Andalucía, the Vuelta a Murcia, the Clasica de Almería, Strade Bianche, Roma Maxima, Milano-Sanremo, Dwars door Vlaanderen, E3 Prijs Harelbeke, GP Indurain, País Vasco and the Klasika Primavera de Amorebieta. After that he will concentrate on the Ardennes Classics, and ride either the Tour de Suisse or the Critérium du Dauphiné as his final preparation for the Tour de France.

As for Quintana, the Tour de San Luis winner will head back to Colombia for the birth of his first child. He’ll spend February there, then return to Spain for the Vuelta a Murcia and the Clásica de Almería. After that he’ll do Roma Maxima, Tirreno-Adriático, the Volta a Catalunya and the Vuelta a Asturias prior to the Giro d’Italia.

Despite their busy schedules, Unzue is convinced that he and Valverde will both be in good form for the Vuelta a España. “Both have time to recover from their efforts, and it's a race that suit them both to perfection and which is also a priority for Movistar,” he said.

“I think this race schedule satisfies our sponsors, the race organisers and also offers chances on important races to other riders of our team who deserved to have them. Movistar Team is not just Nairo and Alejandro.”
Story from ->

Saturday, January 25, 2014

Shinola Runwell

Frame> Lugged, TrueTemper double-butted CroMo, custom tubing configurations,
Shinola custom laser-cut dropouts, Internal brake and gear routing
Fork> TrueTemper CroMo, custom cast fork crown, disc mount, rack and fender eyelets
Headset> Polished alloy, 1 1/8
Crankset> FSA, F. Gimondi, 44T ring
COG> Shimano Nexus, 18T
Shifters> Shimano Alfine 11-sp RapidFire Plus
Front Hub> Shimano disc front, 32º, bolt-on
Rear Hub> Shimano Alfine 11-sp disc rear
Brakes> Shimano mechanical disc w/160mm rotors
Rims> Sun CR-18, polished silver
Spokes> DT Swiss Champion, 14g, stainless
Tires> Continental Contact Reflex, 700x32C, w/reflective strip (* Schwalbe Delta Cruiser, Crème-Reflex, 700x35C, w/reflective strip)
Saddle> Shinola leather, silver rails and rivets
Price> Around $3000.00

2014 Giant Revel 29er "do it all bicycle"

Frame> ALUXX - Grade Aluminum
Fork> SR Suntour XCT V4, 80mm
Crankset> SR Suntour NEX, 24/34/42t
Cassette> SRAM PG830, 11x32t, 8-speed
Derailleur's> Shimano Alivio
Hubs> Formula
Rims> Giant Alloy, double wall
Tires> Giant Sport, 29x2.1"
Brakes> Tektro Novel, Mechanical Disc
Saddle> Giant Connect Upright
Price> An extremely reasonable $550.00!
Fact one: I love the bicycle as much as anyone but I've never had the means or wants for that matter to spend thousands of dollars on any particular make or model of  the "worlds nobelist invention." Which brings me to one of my favorite things about cycling. You don't have to spend thousands of dollars to own a dependable, fun to ride bike.
Fact two: I didn't start mountain biking until the age of 45 so my definition of "mountain biking" isn't flying over jumps and tearing down single tracks at 25 mph. My definition of mountain biking is more like  "the gently rolling over of dirt and gravel at comfortable yet exhilarating speeds." Actually I have as much, (or more) fun riding across town on my way to to my local bike trails as I do do on the actual  bike trails themselves. Which is why in my opinion, the Revel 29er is the best example of a quality built, entry level,  "do it all bicycle" on the market today.
The Revel 29er is a bike that's built as much for rolling down Cassell Drive as it is gently rolling over my local single track. Or more so.

Sunday, January 19, 2014


A bicycle that re-examined materials, manufacturing and distribution of the common bike. Inspired by the concept of flat packing and home assembly.

Price -> Around $1000.00 (us)
Get more info at ->

Friday, January 17, 2014

Bike collectives serve Sacramento’s hipsters and homeless alike


Salvaged bicycle wheels dangle over the workshop of midtown’s Sacramento Bicycle Kitchen as visitors turn wrenches in the fluorescent light. Reggae-soul plays softly beneath the sounds of clanging tools and pleasant chatter as shop volunteers help community members repair damaged bikes.

Do-it-yourself repair shops like this, often called bike collectives or co-ops, began as hipster haunts for green-living advocates and bike enthusiasts. But they also have become a major resource for Sacramento’s homeless and low-income populations.

At the Sacramento Bicycle Kitchen, outreach coordinator Don Bybee said he generally works with people who cannot afford a regular bike shop, as well as antique collectors, college students and mechanics. The shop asks for a $5 fee to cover the cost of tools, but waives it for those who cannot pay, accepting shop help in exchange. At least one person uses this option every shift.

“At one point it may have been the hipsters,” he said. “But the demographic is changing because some shifts it’s just a lot of old white dudes. It’s a space that’s open to work and it’s a supportive environment, not just for the homeless but for the LGBT community, women, the inexperienced. I think people travel pretty far to get to the shop because we’re unique.”

The Bicycle Kitchen started its 2014 season with a new electronic log-in system requiring a name and ZIP code, which the shop hopes will provide more demographic information about its customers and identify possible locations for expansion.

Rasool Rucks, an unemployed Del Paso Heights resident who visited the Bicycle Kitchen for the first time Wednesday, said he heard about the low-cost option from friends on the street. He gets everywhere by bike, he said, because he considers public transit sporadic and unreliable.

“The recession caused a lot of people to start looking at other forms of transportation,” he said. “Just getting around town and running errands, it’s a lot easier on a bike.”

Access to bike repair is crucial for those who use cycling as a primary mode of transportation, said Jim Brown, executive director of Sacramento Area Bicycle Advocates. The nonprofit is working with Walk Sacramento to improve foot and bike routes in south Sacramento, one of 14 areas identified by The California Endowment as part of its Building Healthy Communities Initiative. The areas were selected based on information about income, unemployment, health conditions and violence.

Brown said the area is almost barren of retail bike services, and “a little bit like a food desert in the sense that you can’t get tools.” This means people rely on unsafe equipment in an area that is already dangerous for bikes due to heavy traffic, said Brown.

SABA and Walk Sacramento are using a $20,000 grant from the endowment to map potential pedestrian routes. Brown hopes to use some of it to offer more bike repair options, and possibly a bike co-op, in the Franklin Boulevard area in the future.

“Bike kitchens are almost like the storefront of bike advocacy – they demonstrate self reliance, they demonstrate community. They ensure that those who have the fewest choices can rely on their bikes,” he said. “This is in some respects a story about poverty. The dialogue about bicycling in this country has been narrowly directed to people for whom bicycling is a choice, not a necessity.”

On the 2012 American Community Survey from the League of American Bicyclists, Sacramento ranks ninth among the 70 largest cities for bike commuting, up from 10th place in 2011. The survey found that 2.6 percent of Sacramento residents now commute by bike, compared with 1.8 percent in 2005.

“A lot of folks ride their bicycles because they don’t have cars,” said Christine Tien, program manager at The California Endowment. The Franklin Boulevard area “is not really bicycle or pedestrian friendly. There’s public transportation, but it’s infrequent and might not be at the right times. We want to make sure our city planners are aware that this is an area that needs safer access for bikes.”

Since 2008, Cycles4Hope has provided and repaired bicycles for Sacramento’s homeless, as well as veterans and people coming out of prison. Volunteers spend a few hours each week building or fixing bikes, which they distribute monthly out of a trailer near homeless shelter Loaves & Fishes in the north end of downtown Sacramento. The Granite Bay organization provides or fixes 1,200 bicycles annually and relies on donations from Intel, REI, Wal-Mart and Bayside Church in Roseville.

Managing director Curt Nichols said he hands out about 100 raffle tickets each month to homeless people. He provides free bicycle repair service to 40 ticket holders chosen in the raffle.

“The organization was founded to help people help themselves,” he said. “A bike is a tool that they can then use.”

Each month Cycles4Hope gives four bicycle vouchers to Loaves & Fishes’ Friendship Park, two vouchers to women’s shelter Maryhouse, and six more to the Salvation Army.

Andy Biedlingmaier, the Friendship Park staffer responsible for distributing the vouchers, said he has 85 men on the waiting list, some of whom have been waiting since October. He chooses bicycle recipients based on position on the list, greatest need and trustworthiness.

“If you don’t have a bike, something as simple as primary care can become a whole day event, and that’s one less day they have for searching for a job or getting a free lunch,” he said. “Getting a bike increases how efficient they are with their time, and most of the people we work with actually have a lot on their to-do lists every day.”

Saturday, January 11, 2014

2014 Felt Z100

Frame> Felt Endurance Road FLite Custom Butted Aluminum
Fork> Felt Endurance Road UHC Performance Carbon Fiber, w/aluminum steerer
Headset> FSA IS integrated
Crankset> Felt Road 50/34t compact
Cassette> Sunrace> 11-32t
Derailleur's> Shimano Claris
Hubs> Felt R3
Rims> Alex R 500
Tires> Felt All Weather 700x25c
Brakes> Dual Pivot Caliper
Saddlle> Felt Endurance Road
Price> under $800.00
Unbeatable entry level sub $800.00 road bike.

Saturday, January 4, 2014

Fred Clements: Are bikes the new gay marriage?

A Dec. 15 Boston Globe article declared that bicycles are emerging as a new target for conservatives in the ongoing "culture wars" in America.
Bikes, it seems, have finally become visible enough to receive the kind of colorful and aggressive comments more frequently reserved for hot-button issues like abortion rights, school prayer and gay marriage.
In the article, Toronto Mayor Rob Ford is quoted as comparing cycling to swimming with sharks, "sooner or later you're going to get bitten." He then summed up his statesmanlike thinking with the comment, "cyclists are a pain in the ass to motorists." He then backed it up by having some bike lanes removed at a cost of about $300,000.
The Wall Street Journal's Dorothy Rabinowitz was then quoted as calling bicyclists "the most important danger in the city" of New York. She added that New York is a "city whose best neighborhoods are absolutely – begrimed, is the word – by these blazing blue Citibank bikes."
Dan Maes, a failed Republican candidate for governor in Colorado in 2010, opined that a local bike-sharing program "could threaten our personal freedoms." He added that efforts to boost cycling are "part of a greater strategy to rein in American cities under a United Nations treaty."
A unnamed conservative Washington Times columnist declared bike sharing to be "broken down socialism." Another declared that bike sharing is favored by "commune enthusiasts that are suitable only for "these so-called 'metrosexual' males everybody keeps talking about."
Never-shy conservative radio personality Rush Limbaugh even jumped in, saying he "won't care" if his car door hits a passing cyclist. He also reportedly suggested that injured cyclists deserve what they get because they're victimizing auto drivers by forcing them to yield to others.
Admittedly these comments are few, and may not portend a true tidal wave of conservative anger towards bikes, but it is in the bicycle industry's best interest to head off any momentum that may get started.
There are a lot of people of all political stripes who ride and love bikes. We owe it to each of them, and to America, to fight for cycling and to do it in a strategic way.
So, in the spirit of getting 2014 off to a great start, let's create a new industry initiative: Adopt-A-Conservative™.
The idea would be for each member of the U.S. bicycle industry to identify, adopt, and convert one conservative non-cycling person to cycling in 2014. Take them on some rides. Do not talk politics unless you're a conservative as well. Refer to the self-sufficiency, patriotism, and money saved while riding a bike. Stress the fact that the bicycle industry is dominated by small businesses, the cornerstone of the global economy. Note that George W. Bush is an outstanding cyclist, that Republican Presidents Reagan and Nixon were both photographed on bicycles, and that there are many conservative members of Congress who are cyclists. Note that bike paths and roads routinely accommodate bikes at a fraction of the cost of what it costs to build a road for cars. Position bikes as something that can bring people together without compromising anyone's principles, whether they're liberal, conservative, independent, apathetic or BC (Beyond Category).
If Adopt-A-Conservative™ is successful, the sheer numbers would not be huge. There are approximately 772,146 people with jobs supported by bicycling in the U.S., according to Outdoor Industries Association. If each one of us converted one non-cycling conservative, what would be a modest 1.6 percent increase in cycling participation. But, the strategic benefit could be huge in positioning bikes as bipartisan, above politics, benefiting everyone.
The Globe article notes that this conservative attack on bikes is actually a result of the cycling movement's success and momentum. As the author writes, "In politics, you get attacked because you matter." The corollary is that you also get supported because you matter.
So let's each resolve to Adopt-A-Conservative™ in 2014 and pave (or map) the way for a great future for cycling in this country.
If successful, this could be a precursor for a much more ambitious campaign in 2015, Adopt-An-Apathetic™. The numbers would be much larger, though the success rate might be smaller because, after all, apathetics are apathetic.
But let's take it one step at a time. Adopt-A-Conservative™ today and plant the seeds for a powerful future for cycling in America.
by Fred Clements, executive director of the National Bicycle Dealers Association.

Spring. Come. Soon.